After branding them at launch, we recreated the site to show the results they earned.

Social Alchemy is a full-service social growth studio. Ari Savitsky and Luke Evenson build recurring content series that earn real attention for consumer brands, then run the strategy, production, and channels end to end. Their work has driven close to two billion organic views for names like BERO, Halfday, Novig, Impact Dog Crates, and 4th & Heart.

Their pitch is simple: they turn organic social into a predictable growth engine, not a lucky hit.

I branded Social Alchemy in early 2025, when Ari spun it off as a new venture. The portfolio was thin then, so the brand had to carry more of the weight and set the promise before the results existed to back it.

By spring 2026 that flipped. Ari came back with the opposite problem: the results were now enormous, and the website was in the way. The old site was dark, loud, and dated. It read like ecom-bro branding and buried the one thing that should have been impossible to miss, the work itself. It didn't communicate expertise, service value, or the science behind how they get brands these numbers. They needed a site that could hold a real portfolio, make the results land in seconds, and act as the single place to send every inbound lead who asks, "do you have a portfolio library?"

The redesign inverted the old feel. Ari wanted the crisp, editorial restraint of the best DTC brand studios: clean white space, subtle color, a high-end and almost classical agency tone. So the design got quieter on purpose, because when the work is a billion views, the site's job is to frame the proof, not compete with it. We spent a genuinely enjoyable amount of time arguing over how much corner radius was too much. Ari has a sharp vision and pushes on the details, which is exactly why working with him makes the work better.

A few decisions carried it:

1) Lead with the proof. The homepage opens on results, a featured case at 45.6M views and an aggregate counter near two billion. The logic is Ari's: the brand owner wants views, so show the views first and they keep reading.

2) Make the proof feel real. The case-study system uses the actual video thumbnails with their real view counts printed on them, a headline carrying the standout result, and a one-line summary of what the team did, each clicking through to its own dedicated page. Real screenshots and real numbers read as specific and true in a way a stat card never does.

3) Build the portfolio library. A curated, filterable video library collects the top-performing content across every client account, so the whole site doubles as the answer to that inbound question. One link, and a prospect sees the range across travel, food, pets, and apps.

Social Alchemy now has one place to send every lead, a site where the results are the first thing you see and the portfolio is a click away. The brand did its early job, carrying the promise when there was little client work to show. The new site does this well now: making a portfolio worth billions of views easy to believe.