The Wall of Love

"You crushed it! The Sudan Hoops Virtual Summit would not have been the same without you."
Nassir Criss
Operator & Investor
"Gurjinder is often the key to success in my creative projects and moreover, he's simply a joy to work with – very easygoing and reliable."
Kim Ann King
B2B Marketing Strategist & Author
"Starting a new business can feel overwhelming, especially when you’re also trying to “sell yourself.” Gurjinder met that moment with warmth, clarity, and a grounded process."
Jesse B. Rauch
Co-Founder & COO @ week nights
"Working with Gurjinder was one of those right-place, right-time moments. He helped me create a marketing piece in a fraction of the time it would've taken alone."
Jonathan B. Strong
Founder @ Spotlight Podcasting
"Gurjinder is one of the best designers I've ever worked with. He molds his designs to fit your vision, and creates from the brief, not from his own style."
Ari Savitsky
CEO @ Social Alchemy
"Gurjinder was an integral design partner in our early stages when we relied on self-made designs. He cared about our success and worked closely with us evolve our brand and website."
Rylan Montoya
Co-Founder & Chief Content Officer @ Dumbclub
"I came into a workshop with Gurjinder convinced I needed a new website for my Kintsugi etsy shop. After talking through my journey and process, he helped me realize that wasn't the real problem..."
Sara Lambert
Founder & Artist

▨ How to work with me

Every engagement is built around one idea: coherence.

Each touchpoint a buyer sees should virtually tell the same, consistent story.

Brand-Wide Touchpoint Audit

I'll go through every surface a buyer sees: your site, deck, sales materials, socials and show you exactly where the brand is "breaking", and what to fix first.

Brand Glow-Up

Positioning workshop first, then the identity, website, and collateral rebuilt around it.

This is the one thing that changes how credible you look in any room.

Fractional Design Partner

Need somebody to parachute in, and get embedded into your Marketing design team?

Gurjinder has 7+ years of combined experience across in-house and agency consulting.

▨ Good to know faqs

Who actually does the work?

Me, Gurjinder. And when a project needs illustration, motion, or developer work at volume, I bring in specialists and direct them, so the work stays consistent and you have one point of contact (me again).

How does an engagement start?

Always with a positioning session. Before any design, we get clear on who your brand and product are for, and what you're trying to say. That hour is what makes the rest of our work aligned.

What are typical timelines?

An audit is one week. A full Brand Glow-Up usually runs more than four weeks, depending on scope. Fractional work is month to month, with an agreed-upon number of weekly hours.

How much do you charge?

Less than a bad rebrand ends up costing you, more than a Fiverr template. I know that's not the number you were after. Truth is it depends on scope, and I'd rather not quote you something that turns out wrong. The audit is a fixed price and the easiest way in. After that you get a real number, not a range.

We already have a brand. Do we need to start over?

Usually not. More often the pieces are fine and just aren't lined up, which is a smaller job than starting from scratch. The audit tells us which one you're looking at, a tune-up or a rebuild. And I'll be straight with you either way, even if the answer is that you don't need me yet.

Can you work with our in-house team or agency?

Yes, and it's often the best setup. I can lead the work or slot into what your team's already running, directing where that helps and building where it's needed. I work remotely by default. If you're a NYC company, I'm local and can swing by the office during the engagement ;)